If you knew to burn calories you stuffed down drinking a bottle of COKE, you’ll need to run FOUR miles, you’d never touch the fizzy – Will You? Scientists opine that printing calorific statistics is useless – instead, call for replacing it with exercise data. A 500ml can of COKE packs 210 calories – around a 10th of the daily recommended intake for a woman. However, US scientists feel no one even looks at the statistic and it does not work as a health message. They suggest giving the message, that it takes a 4.2 mile run or 42-minute walk to burn off the calories is much more productive.
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The researchers, from the Johns Hopkins Bloomberg School of Public Health in Baltimore, discovered that teenagers relayed the information picked out healthier drinks or smaller bottles. Other scientists have called for the same tactic to be adopted in fast food restaurants. They opine that if a menu conveys you a double cheeseburger will take a 5.6-mile hike before the calories are burned off, most people would go for a smaller hamburger which would require a walk of 2.6 miles.

The findings, published in the American Journal of Public Health, endorses the fact that calorific data is paid no attention to by most people. Study leader Professor Sara Bleich said: ‘People usually can’t comprehend what it means to say a typical soda has 250 calories. ‘As per our research when you explain calories in an easily comprehensible way like how many miles of walking needed to burn them off, you can spur behaviour change.’

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The research team picked six corner shops in Baltimore to display signs, to unveil facts about a 590ml bottles of fizzy drinks. The signs conveyed that to burn off the 250 calories in the drinks would require 50 minutes of running or a five-miles walk. The scientists discovered that customers chose far more healthy drinks once the signs went up.

The average calories of the drinks they bought plunged from 203 calories to 179. Water purchases, simultaneously, surged from 1 per cent to 4 per cent. Prof Bleich stated the discoveries were largely relevant for young people.

This is a cheaper way to induce children old enough to make their own purchases, to drink fewer sugar-sweetened beverages and they seem to be fruitful even after they are withdrawn. ‘There is a potent scientific connection between consumption of sugary beverages and obesity. Using these simple-to-discern and easily-installable signs may help promote obesity prevention or weight loss.’